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About

We're building the operating system for safari businesses

Ratiba is the itinerary and proposal platform built for safari operators and tour companies. We help teams build faster, sell better, and grow without complexity.

Why we built Ratiba

Safari operators run complex businesses. A single trip can involve multiple destinations, dozens of lodges, seasonal pricing shifts, and clients who need to see every detail before they commit.

Yet most operators still build itineraries in Word documents, calculate pricing in Excel, and send proposals as PDF attachments. The tools weren't built for this industry — so teams spend hours on work that should take minutes.

We built Ratiba to fix that. One platform where your team can build itineraries, price trips accurately, and send proposals clients can actually interact with — all without stitching together generic tools that don't understand your workflow.

What we believe

Built for operators

We understand the safari workflow — seasonal pricing, multi-day itineraries, lodge databases, and client expectations. Ratiba is built around how you actually work.

Simple by default

No bloat, no steep learning curves. Your team should be sending proposals on day one, not sitting through weeks of onboarding.

Flat, fair pricing

No per-seat fees that punish you for growing. Add your whole team — sales, ops, managers — without watching costs climb with every hire.

Ready to see what Ratiba can do?

Book a demo and we'll walk you through how Ratiba fits your team's workflow — or explore a sample itinerary on your own.