Trusted by tour operators and travel companies worldwide
Switch from Wetu - zero risk, zero cost
*Get 100% of your remaining Wetu contract value credited to Ratiba. We handle the migration, onboard your team for free, and you don't pay until your current contract expires.
Trusted by tour operators and travel companies worldwide
Wetu is a content platform with itinerary tools. Ratiba is a full operations platform built specifically for safari operators — from proposal to payment.
Wetu excels at curated travel content and digital itineraries. But it lacks the operational tools safari companies need — costing, team collaboration, and client proposal workflows. Ratiba combines beautiful proposals with the business tools to run your company.
Wetu creates content-rich digital itineraries, but they are read-only. Ratiba proposals are interactive — clients can comment, ask questions, and approve trips directly, cutting your back-and-forth in half.
Wetu is designed for both suppliers and operators, spreading focus thin. Ratiba is 100% focused on tour operators — every feature is built to help you sell more trips and manage them better.
A side-by-side look at what you get with Ratiba versus Wetu.
| Features | Ratiba | Wetu |
|---|---|---|
| Drag-and-drop itinerary builder | ||
| Interactive client proposals | ||
| Content management system | ||
| Automated costing & margins | ||
| Multi-currency support | ||
| Branded PDF exports | ||
| Client comments on proposals | ||
| Safari-specific templates | ||
| Supplier payment tracking | ||
| CRM & lead management | ||
| Multi-language itineraries | ||
| API access | ||
| WhatsApp integration | ||
| Itinerary analytics | ||
| Team collaboration |
More features, fewer restrictions, and pricing that actually makes sense for safari businesses.
Ratiba: $49/mo
Wetu: $75/mo (Lite)
Ratiba: $99/mo (3 members)
Wetu: $150/mo
Ratiba: $249/mo (unlimited members)
Wetu: $395/mo (Enterprise)
Everything Ratiba offers (that Wetu doesn't)
Wetu is excellent for creating content-rich digital itineraries and is widely used in the African safari market. However, it's primarily a content platform — it lacks costing tools, client proposal workflows, and team collaboration features that operators need to run their business.
Wetu offers plans at $75/mo, $150/mo, and $395/mo. Ratiba starts at $49/mo and includes operational tools (costing, proposals, CRM) that Wetu doesn't offer. Ratiba's Business plan at $249/mo is $146/mo cheaper than Wetu Enterprise.
Some operators use Wetu for supplier content and Ratiba for proposals and operations. However, Ratiba's built-in content library means most operators find they don't need both tools.
Wetu creates digital itineraries that clients can view, but they are read-only. Clients cannot comment, ask questions, or approve trips directly. Ratiba proposals are fully interactive with real-time comments and approval workflows.
For small safari companies that need to send proposals and manage costs, Ratiba is the better fit. Wetu is more suited for operators who primarily need a content library and digital itinerary presentation.