Free Independent Traveler(FIT)
FIT refers to a traveler who books a custom, independent trip rather than joining a group tour. In the safari industry, FIT itineraries are tailor-made for individuals, couples, or families with flexible schedules and personalized preferences.
FIT travel is the backbone of the luxury safari market. Unlike group departures with fixed dates and routes, FIT trips are built from scratch for each client — choosing specific lodges, activities, and travel dates based on personal preferences and budget.
For tour operators, FIT bookings require more planning effort per client but typically generate higher margins. Each itinerary is unique, which makes having a flexible itinerary builder essential for operators who handle significant FIT volume.
How Ratiba helps
Ratiba's AI itinerary builder lets operators create custom FIT proposals in minutes instead of hours, pulling from their content library and calculating pricing automatically.
Related terms
Tour Operator
A tour operator designs, prices, and sells packaged travel experiences. In the safari industry, tour operators build itineraries combining lodges, activities, transport, and guides into a complete trip.
Rack Rate
The rack rate is the published, full-price rate for an accommodation — before any trade discounts, commissions, or special offers are applied. It is the "retail" price that a walk-in guest or direct booker would pay.
Single Supplement
A single supplement is the additional charge applied when one guest occupies a room designed for two. It covers the revenue the lodge loses from the empty second bed.
Per Person Sharing
Per person sharing (pps) is the standard pricing format in the safari industry, quoting the nightly rate per guest based on two people sharing a room or tent. It is the default unit used in lodge rate sheets.
Ready to send better proposals?
Start your free trial today. Build itineraries, price trips, and send proposals clients love — no credit card required.